The fashion digital frontier continues to be pushed forward. This time by Burberry and their new F.W 10.11 ad campaign. The New campaign allows the user to select and control view and perspective of the campaign, cast, and products. You can experience it all at your local Burberry.com website.
"Motion responsive images and video can be clicked, rotated, paused and dragged 180 degrees and individual products and cast respond to user controlled commands." F.Tape.
The campaign stars an all British cast, shot by Mario Testino.
"This campaign protects our authentic and timeless heritage and evolves the odern way in which we communicate that. The Burberry campaigns have always been characterized by the dynamic British cast and I wanted to express the individuality and the energy behind each of their different creative expressions. Burberry was founded on innovation and outerwear and I want anyone who sees the campaign not just to see images, but to feel a part of what we have created; connecting people through technology, music, the collections, the attitude, and the emotion captures." - Christopher Bailey, Burberry CEO
